The National Association of Funerals today has added its support to the launch of the Fair Funeral Pledge by Quaker Social Action.

Alan Slater MBE, Chief Executive Officer of the NAFD, said:  “The NAFD broadly supports the principles of the QSA Fair Funeral Pledge. We are particularly pleased to note that it incorporates much of the NAFD’s stringent Code of Practice, which is set out in our own NAFD Funeral Promise that our 3,800 funeral home members abide by.

“The NAFD is a trade association and so cannot dictate to its members what they charge clients. However we do require them to offer a range of options which gives bereaved families’ freedom of choice. We will encourage our members to also support the QSA Fair Funeral Pledge.”