Funeral Director Monthly magazine
Funeral Director Monthly is the official journal of the National Association of Funeral Directors.
In April 2015 a brand new design was revealed, the latest incarnation of a publication which was first published in 1921 as the BUA Monthly. Initially a black and white newsletter, it was dubbed the “official organ of the British Undertakers’ Association”. In newspaper style, it carried a series of reports on key national and regional Association meetings, general industry updates and members’ news, while advertising was in the form of undertakers’ and carriage masters’ professional and trade cards.
Almost 100 years later Funeral Director Monthly is now an A4-size, 80 page glossy magazine with approximately 65:35 editorial/advertising content. It is the only ABC audited publication within the funeral sector with a certified readership of 3,586 in 2016. Classified advertising forms only 15% of the paid-for content of the magazine with display advertising now providing a significant proportion of the funding of the magazine’s production. The magazine carries regular updates on the NAFD’s media/Parliamentary lobbying campaigns, regular features on education and professional development, sector news and the latest products and services.
Each issue of Funeral Director Monthly carries news from member firms and a meetings/events calendar. However, the repositioning of Funeral Director Monthly as a business publication has also seen the magazine’s editorial focus shift to more general business issues such as employment law changes, health and safety matters and even how funeral firms can embrace digital and social media.